Spring Blonding

April 17, 2017

The best blonde hair colors are decidedly luxurious. That Midas touch can refresh the entire face—acting as an instant illuminator for the eyes and the skin. Finding your perfect shade is all about balance: fair skin tones are flattered by cool, pale colors whereas deeper complexions should opt for warmer hues. From crisp champagne to pink-infused platinum, these are the new hot looks to consider.

This Spring it’s Blonde — it’s sexy, fun and fresh and here’s the good news about the palest shade of blonde: everyone can wear it; white shades of platinum can be warm or cool to suit any skin tone.

We’re  so excited about  new Joico Blonde Life!

Blonde Life is a lightening and brightening system created specifically for hair that’s been bleached, double-processed or lifted to new heights: gorgeous, shiny, healthy and intentionally blonde.

It’s fab, it’s wonderful, it’s new for Spring and Summer.  We love it and you will too!


We love blondes. We’re actually kind of fanatical about those who proudly and unabashedly choose to lighten up. (And that’s one out of every three women, in case you’re wondering.) So we just knew we had to create a perfect line of products–shampoos, conditioners, treatments, and even a world-class lightener– exclusively for those who go gleamingly golden. You have to see it to believe it.

Summer Gold

Summer Gold