Blonde and Luxurious for Summer

This summer the best hair colours are decidedly luxurious and blonde!  In fact, blonde is this season’s colour of choice for the Hollywood Stars!  We’ve picked some of our faves below. They are hot, fresh and glam!

Creamy Blonde

Poppy Delevingne rocks one of the most on-demand colors of the year, a creamy mix of golden blonde and white tones.

White Blonde

A white-out might seem daunting, but Rita Ora’s coif is proof that all you need is a red lip.

Golden Platinum Blonde

The epitome of Old Hollywood glam, Gwen Stefani’s signature shade is her secret to that luminous glow.

Silver Blonde

Ellie Goulding gives blonde a heavy metal twist with this sterling shade.

Sandy Blonde

Sunny highlights illuminate Reese Witherspoon’s sandy base shade.

Chestnut Blonde

This dirty blend of light brown and blonde complements Gigi Hadid’s rosy, summer glow.

Summer Glam Blonde

Hot Blonde Look

At the 2017 Met Gala  Cara Delevingne completely changed the game of red carpet hair. The model showed up with her newly-shaved head spray-painted silver and embellished with jewels.

If it feels like everyone in Hollywood has chopped off and bleached their hair—well, you’re obviously observant. Cara Delevingne, Katy Perry, Zoë Kravitz  have all taken the blonde pixie plunge in the last few weeks. But the cut and color combination has been around for decades, and time is only proving just how iconic the style can be.  It’s hip and fresh for Spring and Summer!

Zoë Kravitz

 

The Big Little Lies actress recently cut-off her long braids and traded them for a classic Old Hollywood pixie cut.

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Enter to win our beautiful gift bag!
With every product purchase you get an entry ballet. The gift bag goodies include a litre of shampoo and conditioner by Quantum, colour therapy dry oil spray, a Fix Men texturing paste and a make up bag. It’s an $85 retail value that can be yours FREE.
The Contest Draw is Friday, June 30th, just in time for Canada’s 150th Birthday!😍

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Going Blonde Life

There’s nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary sulfate-free Brightening Shampoo–a satisfying experience that lifts away dirt and oil, restores hair’s optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can’t muster. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands. How’s that for fun?

Perfect choice for: Any bleached, double-processed, or high-lifted blonde hair. The kind you get on purpose.

Here’s how: Saturate hair thoroughly with warm water, then work in a good dollop of Joico Blonde Life Brightening Shampoo, gently massaging into a lather. Rinse and repeat if necessary.

The inside secret: Anionic surfactant molecules interact with dirt and oil particles, trapping them in a bubble-like cocoon that gets swiftly rinsed away. An exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate, fight frizz, and bump up the shine, resulting in exquisitely gleaming, on-tone blonde hair.

Hilary Duff goes blonde life