Make It Body Shake in 2018

January 5, 2018

Introducing Body Shake, a radically new volume-building texturizer that creates all-day hold with a plush, velvety-matte finish — not a trace of powdery residue in sight!

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COLOR BUTTER

Butter is good for you, especially when it comes to Joico’s Color Butters, the instant way to fight the fade and add hot shades. This super-nourishing treatment deposits bold pops of vibrant color on pre-lightened hair — perfect for when you want to bump up your blonde (minus the commitment of full-on color; Butters refresh for up to 10 shampoos!).

They also melt beautifully into that delicious shade you asked for at our salons, extending the life and intensity of your color service…and are the perfect pick for mixing and matching, or touching up dipped tips. Color Butters reduce breakage by 44% and instantly give you the strongest, glossiest, healthiest, most vibrant strands.