Super Glossy Hair

We’re not talking about the kind you get by adding all sorts of shiny, reflecting sprays and oils…but the kind you get from having genuinely healthy hair, which imparts a glorious luminosity. “With Joico’s new Defy Damage Protective Shampoo, Conditioner, and Masque, the natural shine happens all on its own,” explains Amber. The products contain deeply-penetrating ingredients – Arginine, Moringa Seed Oil, and a Protective Lipid, which teams up with Joico’s SmartRelease Technology; a one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin. “They’re so incredibly hydrating and healing, that I find no other styling aids are needed. It’s incredible to see a client’s hair transform from dull, dry, and over-processed, to shiny, healthy, and sealed!”