Joico Color Butter – The instant way to fight the fade and add hot shades, these super-nourishing Butters deposit bold pops of color on prelightened hair; reducing breakage and refreshing vibrancy for up to 10 shampoos.
The Joi of Gorgeous Hair
June 24, 2019
Color Butter
June 20, 2019
Color Intensity
June 13, 2019
Prepare to be dazzled by a collection of beautifully pigmented shades designed to unleash your wild side. With mix-and-match options, endless possibilities, and nourishing ingredients, hair goes from every-day to exciting in one fell swoop.
Blonde Life
June 6, 2019
Joico World-class lighteners that take blonde to new heights. Whether your goal is gleamingly golden or perfectly platinum, Blonde Life – stocked with nourishing exotic oils—helps banishes the challenges of brassiness, fading, and damage that professionally lightened hair faces on a daily basis. Trust us, with Blonde Life, you (and your hair) really will have more fun.
HairCrafters Style on a Budget 