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Color Butter

June 20, 2019

Joico Color Butter – The instant way to fight the fade and add hot shades, these super-nourishing Butters deposit bold pops of color on prelightened hair; reducing breakage and refreshing vibrancy for up to 10 shampoos.

Color Intensity

June 13, 2019

Prepare to be dazzled by a collection of beautifully pigmented shades designed to unleash your wild side. With mix-and-match options, endless possibilities, and nourishing ingredients, hair goes from every-day to exciting in one fell swoop.

Blonde Life

June 6, 2019

Joico World-class lighteners that take blonde to new heights. Whether your goal is gleamingly golden or perfectly platinum, Blonde Life – stocked with nourishing exotic oils—helps banishes the challenges of brassiness, fading, and damage that professionally lightened hair faces on a daily basis. Trust us, with Blonde Life, you (and your hair) really will have more fun.

 

Ice Blue Up do

May 2, 2019

Gaga’s Look: The Ice-Blue Up-do

The Vision: “We were so inspired by the magnificent color of the dress, so we chose to use a similar tone for the hair, too,” reveals Frederic.

The Deets: “The hairstyle took its cue from the history books,” explains Frederic “the sophistication of the women of that era, who wore clothes of extreme elegance and regalia, was our inspiration.” Gaga’s magical, Cinderella-like up-do featured a bow-like structure to highlight the beautiful blue tones that danced throughout her icy-blonde strands.

The Products Of The Night: Joico Blonde Life Crème Lightener and Color Intensity Shades

Super Glossy Hair

April 24, 2019

We’re not talking about the kind you get by adding all sorts of shiny, reflecting sprays and oils…but the kind you get from having genuinely healthy hair, which imparts a glorious luminosity. “With Joico’s new Defy Damage Protective ShampooConditioner, and Masque, the natural shine happens all on its own,” explains Amber. The products contain deeply-penetrating ingredients – Arginine, Moringa Seed Oil, and a Protective Lipid, which teams up with Joico’s SmartRelease Technology; a one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin. “They’re so incredibly hydrating and healing, that I find no other styling aids are needed. It’s incredible to see a client’s hair transform from dull, dry, and over-processed, to shiny, healthy, and sealed!”

 

Defy Damage

April 12, 2019

Experience the game-changing at-home product system that protects all hair types from the ravaging effects of daily heat styling, UV exposure, color/bleach, and environmental pollution? Breakthrough  Defy Damage Shampoo, Conditioner, Protective Masque, and Protective Shield actually strengthen hair bonds for a healthy transformation you can instantly see and feel. The secret? Key ingredients — Arginine, Moringa Seed Oil, and a Protective Lipid — team up with Joico’s SmartRelease Technology, a one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin.