Color Intensity

June 13, 2019

Prepare to be dazzled by a collection of beautifully pigmented shades designed to unleash your wild side. With mix-and-match options, endless possibilities, and nourishing ingredients, hair goes from every-day to exciting in one fell swoop.

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Blonde Life

June 6, 2019

Joico World-class lighteners that take blonde to new heights. Whether your goal is gleamingly golden or perfectly platinum, Blonde Life – stocked with nourishing exotic oils—helps banishes the challenges of brassiness, fading, and damage that professionally lightened hair faces on a daily basis. Trust us, with Blonde Life, you (and your hair) really will have more fun.

 

Ice Blue Up do

May 2, 2019

Gaga’s Look: The Ice-Blue Up-do

The Vision: “We were so inspired by the magnificent color of the dress, so we chose to use a similar tone for the hair, too,” reveals Frederic.

The Deets: “The hairstyle took its cue from the history books,” explains Frederic “the sophistication of the women of that era, who wore clothes of extreme elegance and regalia, was our inspiration.” Gaga’s magical, Cinderella-like up-do featured a bow-like structure to highlight the beautiful blue tones that danced throughout her icy-blonde strands.

The Products Of The Night: Joico Blonde Life Crème Lightener and Color Intensity Shades

Super Glossy Hair

April 24, 2019

We’re not talking about the kind you get by adding all sorts of shiny, reflecting sprays and oils…but the kind you get from having genuinely healthy hair, which imparts a glorious luminosity. “With Joico’s new Defy Damage Protective ShampooConditioner, and Masque, the natural shine happens all on its own,” explains Amber. The products contain deeply-penetrating ingredients – Arginine, Moringa Seed Oil, and a Protective Lipid, which teams up with Joico’s SmartRelease Technology; a one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin. “They’re so incredibly hydrating and healing, that I find no other styling aids are needed. It’s incredible to see a client’s hair transform from dull, dry, and over-processed, to shiny, healthy, and sealed!”

 

Defy Damage

April 12, 2019

Experience the game-changing at-home product system that protects all hair types from the ravaging effects of daily heat styling, UV exposure, color/bleach, and environmental pollution? Breakthrough  Defy Damage Shampoo, Conditioner, Protective Masque, and Protective Shield actually strengthen hair bonds for a healthy transformation you can instantly see and feel. The secret? Key ingredients — Arginine, Moringa Seed Oil, and a Protective Lipid — team up with Joico’s SmartRelease Technology, a one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin.

THE INSPIRATION:

Frederic Aspiras created a classic updo to create softness around the face…a perfect 2019 take on Audrey Hepburn’s charming character in the film, Breakfast At Tiffany’s.

HOLLYWOOD FUN FACT:

Gaga was one of three people ever to wear the jaw-dropping Tiffany Diamond (128.54 carats) in its 142-year history. Not surprisingly, one of those times was by Audrey Hepburn in a 1961 Breakfast at Tiffany’s publicity photo.

GAGA’S GOWN DEETS:

Labeled “best dressed” in the press, the star’s gown – a black, sleeveless number by Alexander McQueen — was pure drama. Hepburn in its classic color, but totally Gaga in style.

TWITTER WENT INSANE:

As if the hair, the gown, the diamond, and the win weren’t enough fodder for the tabloids, Gaga and Bradley Cooper’s crazy-sizzling Shallow duet pretty much set the house (and the internet) on fire.

THE LOWDOWN ON THE UPDO:


1.Prep hair with Joico Defy Damage Protective Shampoo, followed by Joico Defy Damage Protective Masque for 5 minutes.

2.Towel dry.

3.Apply 2 -3 pumps of Joico Defy Damage Protective Shield and comb through using a wide-tooth comb.

4.Apply 1-2 pumps of Joico Blonde Life Brilliant Glow Brightening Oil to damp hair to create off-the-charts and softness. Comb through with a paddle brush.

5.Divide hair into small sections and blow dry using a bristle brush (Size 2) to dry hair away from face.

6.Using a curling iron and curl hair from mid-shaft to ends, creating a loose soft wave.

7.Allow the curls fully.

8.Next, spray hair at the crown and throughout curls with Joico Hair Shake, while loosening up the curls with a paddle brush.

9.Gather hair up into two ponytails (one large and one small). The larger ponytail is at the crown, and the small one at the back of head.

10.Back-comb and shape the ponies into wavy bun.

11.Define curls with a wand

12.Create volume at the top of head.

13.Spray Joico JoiShape Shaping Spray and Joico Power Spray Finishing Spray for extra hold.