Defy Damage

April 12, 2019

Experience the game-changing at-home product system that protects all hair types from the ravaging effects of daily heat styling, UV exposure, color/bleach, and environmental pollution? Breakthrough  Defy Damage Shampoo, Conditioner, Protective Masque, and Protective Shield actually strengthen hair bonds for a healthy transformation you can instantly see and feel. The secret? Key ingredients — Arginine, Moringa Seed Oil, and a Protective Lipid — team up with Joico’s SmartRelease Technology, a one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin.

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Joico Defy Damage

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Joico Body Shake

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 Creating beautiful blow-dried volume

How to create blow-dried texture with STRUCTURE TRANSFOAMER

Experience thicker and fuller hair with Joico STRUCTURE BOOST

Quick Holiday Glam

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Make your hair GO BIG with Joico STRUCTURE GLAMTEX