Edgy and sexy and easy to maintain looks.


Want more volume – use Bodyshake!

Watch and enjoy – fab colour, fab cut, fab look!

#Joico Celebrity Colorist, George Papanikolas, gives his signature balayage techniques


Make It Body Shake in 2018

January 5, 2018

Introducing Body Shake, a radically new volume-building texturizer that creates all-day hold with a plush, velvety-matte finish — not a trace of powdery residue in sight!

Vivienne Mackinder’s Party Royale will steal hearts this season — a faux bob that puts a modern spin on the sultry blonde waves immortalized by Marilyn Monroe.