Defy Damage

April 12, 2019

Experience the game-changing at-home product system that protects all hair types from the ravaging effects of daily heat styling, UV exposure, color/bleach, and environmental pollution? Breakthrough  Defy Damage Shampoo, Conditioner, Protective Masque, and Protective Shield actually strengthen hair bonds for a healthy transformation you can instantly see and feel. The secret? Key ingredients — Arginine, Moringa Seed Oil, and a Protective Lipid — team up with Joico’s SmartRelease Technology, a one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin.

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THE INSPIRATION:

Frederic Aspiras created a classic updo to create softness around the face…a perfect 2019 take on Audrey Hepburn’s charming character in the film, Breakfast At Tiffany’s.

HOLLYWOOD FUN FACT:

Gaga was one of three people ever to wear the jaw-dropping Tiffany Diamond (128.54 carats) in its 142-year history. Not surprisingly, one of those times was by Audrey Hepburn in a 1961 Breakfast at Tiffany’s publicity photo.

GAGA’S GOWN DEETS:

Labeled “best dressed” in the press, the star’s gown – a black, sleeveless number by Alexander McQueen — was pure drama. Hepburn in its classic color, but totally Gaga in style.

TWITTER WENT INSANE:

As if the hair, the gown, the diamond, and the win weren’t enough fodder for the tabloids, Gaga and Bradley Cooper’s crazy-sizzling Shallow duet pretty much set the house (and the internet) on fire.

THE LOWDOWN ON THE UPDO:


1.Prep hair with Joico Defy Damage Protective Shampoo, followed by Joico Defy Damage Protective Masque for 5 minutes.

2.Towel dry.

3.Apply 2 -3 pumps of Joico Defy Damage Protective Shield and comb through using a wide-tooth comb.

4.Apply 1-2 pumps of Joico Blonde Life Brilliant Glow Brightening Oil to damp hair to create off-the-charts and softness. Comb through with a paddle brush.

5.Divide hair into small sections and blow dry using a bristle brush (Size 2) to dry hair away from face.

6.Using a curling iron and curl hair from mid-shaft to ends, creating a loose soft wave.

7.Allow the curls fully.

8.Next, spray hair at the crown and throughout curls with Joico Hair Shake, while loosening up the curls with a paddle brush.

9.Gather hair up into two ponytails (one large and one small). The larger ponytail is at the crown, and the small one at the back of head.

10.Back-comb and shape the ponies into wavy bun.

11.Define curls with a wand

12.Create volume at the top of head.

13.Spray Joico JoiShape Shaping Spray and Joico Power Spray Finishing Spray for extra hold.

 

 

This is a fab product; now on sale at all our salons

New Dynamic Blonde Deep Violet Shampoo $16.99 (regular $21.90) + saving coupons
Framesi Milan Dynamic Blonde Deep Violet Shampoo
Removes yellow from blonde/gray/white hair
$16.99 reg. $21.90

 

Joico Body Shake

March 2, 2019

Check out this awesome video from Joico Europe!

2019 Cut and Colour Trends

January 3, 2019

ICY WHITE BLONDE…

What we’ll be seeing: Despite plenty of warm, golden tones expected to flourish throughout the year, cool blonde, white, silver, and grey tones will be in full effect and just important throughout 2019.

GOLDEN BLONDE…

What we’ll be seeing: Very warm, golden caramel tones with a lot of shine and richness.

COPPER-TOP REDS…

What we’ll be seeing: Vibrant, coppery color that makes an intense statement.

icy white blonde

 Creating beautiful blow-dried volume