Color Intensity

June 13, 2019

Prepare to be dazzled by a collection of beautifully pigmented shades designed to unleash your wild side. With mix-and-match options, endless possibilities, and nourishing ingredients, hair goes from every-day to exciting in one fell swoop.

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Blonde Life

June 6, 2019

Joico World-class lighteners that take blonde to new heights. Whether your goal is gleamingly golden or perfectly platinum, Blonde Life – stocked with nourishing exotic oils—helps banishes the challenges of brassiness, fading, and damage that professionally lightened hair faces on a daily basis. Trust us, with Blonde Life, you (and your hair) really will have more fun.

 

Ice Blue Up do

May 2, 2019

Gaga’s Look: The Ice-Blue Up-do

The Vision: “We were so inspired by the magnificent color of the dress, so we chose to use a similar tone for the hair, too,” reveals Frederic.

The Deets: “The hairstyle took its cue from the history books,” explains Frederic “the sophistication of the women of that era, who wore clothes of extreme elegance and regalia, was our inspiration.” Gaga’s magical, Cinderella-like up-do featured a bow-like structure to highlight the beautiful blue tones that danced throughout her icy-blonde strands.

The Products Of The Night: Joico Blonde Life Crème Lightener and Color Intensity Shades

Super Glossy Hair

April 24, 2019

We’re not talking about the kind you get by adding all sorts of shiny, reflecting sprays and oils…but the kind you get from having genuinely healthy hair, which imparts a glorious luminosity. “With Joico’s new Defy Damage Protective ShampooConditioner, and Masque, the natural shine happens all on its own,” explains Amber. The products contain deeply-penetrating ingredients – Arginine, Moringa Seed Oil, and a Protective Lipid, which teams up with Joico’s SmartRelease Technology; a one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin. “They’re so incredibly hydrating and healing, that I find no other styling aids are needed. It’s incredible to see a client’s hair transform from dull, dry, and over-processed, to shiny, healthy, and sealed!”

 

Blunt bobs

Inspired by the ’70s revival and popular celebrities like Kendall Jenner and Karlie Kloss, a new shorter length is set to be the standout hairstyle for 2019. It’s a shift away from the mid-length boyfriend bob, which was so popular last season, to something more precise and above the shoulder, roughly halfway between your ears and the nape of the neck.

This blunt cut suits all face shapes, because the length can be adjusted to flatter the face, while the bluntness can help thicken up thin hair and soften thick hair depending upon the way it’s styled.

Grey hair

Fashion forward silver is hot. The  sleek, shiny and silvery hair shades are youthful and trendy no matter your age, and range from lilac silver to silver white, and white, white.  Grey looks fab in all lengths  from long and straight, to chin length bobs,  short pixie cuts, and everything in between.  This year, grey is in!

Joico Body Shake

March 2, 2019