Color Intensity

June 13, 2019

Prepare to be dazzled by a collection of beautifully pigmented shades designed to unleash your wild side. With mix-and-match options, endless possibilities, and nourishing ingredients, hair goes from every-day to exciting in one fell swoop.

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Blonde Life

June 6, 2019

Joico World-class lighteners that take blonde to new heights. Whether your goal is gleamingly golden or perfectly platinum, Blonde Life – stocked with nourishing exotic oils—helps banishes the challenges of brassiness, fading, and damage that professionally lightened hair faces on a daily basis. Trust us, with Blonde Life, you (and your hair) really will have more fun.

 

Super Glossy Hair

April 24, 2019

We’re not talking about the kind you get by adding all sorts of shiny, reflecting sprays and oils…but the kind you get from having genuinely healthy hair, which imparts a glorious luminosity. “With Joico’s new Defy Damage Protective ShampooConditioner, and Masque, the natural shine happens all on its own,” explains Amber. The products contain deeply-penetrating ingredients – Arginine, Moringa Seed Oil, and a Protective Lipid, which teams up with Joico’s SmartRelease Technology; a one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin. “They’re so incredibly hydrating and healing, that I find no other styling aids are needed. It’s incredible to see a client’s hair transform from dull, dry, and over-processed, to shiny, healthy, and sealed!”

 

THE INSPIRATION:

Frederic Aspiras created a classic updo to create softness around the face…a perfect 2019 take on Audrey Hepburn’s charming character in the film, Breakfast At Tiffany’s.

HOLLYWOOD FUN FACT:

Gaga was one of three people ever to wear the jaw-dropping Tiffany Diamond (128.54 carats) in its 142-year history. Not surprisingly, one of those times was by Audrey Hepburn in a 1961 Breakfast at Tiffany’s publicity photo.

GAGA’S GOWN DEETS:

Labeled “best dressed” in the press, the star’s gown – a black, sleeveless number by Alexander McQueen — was pure drama. Hepburn in its classic color, but totally Gaga in style.

TWITTER WENT INSANE:

As if the hair, the gown, the diamond, and the win weren’t enough fodder for the tabloids, Gaga and Bradley Cooper’s crazy-sizzling Shallow duet pretty much set the house (and the internet) on fire.

THE LOWDOWN ON THE UPDO:


1.Prep hair with Joico Defy Damage Protective Shampoo, followed by Joico Defy Damage Protective Masque for 5 minutes.

2.Towel dry.

3.Apply 2 -3 pumps of Joico Defy Damage Protective Shield and comb through using a wide-tooth comb.

4.Apply 1-2 pumps of Joico Blonde Life Brilliant Glow Brightening Oil to damp hair to create off-the-charts and softness. Comb through with a paddle brush.

5.Divide hair into small sections and blow dry using a bristle brush (Size 2) to dry hair away from face.

6.Using a curling iron and curl hair from mid-shaft to ends, creating a loose soft wave.

7.Allow the curls fully.

8.Next, spray hair at the crown and throughout curls with Joico Hair Shake, while loosening up the curls with a paddle brush.

9.Gather hair up into two ponytails (one large and one small). The larger ponytail is at the crown, and the small one at the back of head.

10.Back-comb and shape the ponies into wavy bun.

11.Define curls with a wand

12.Create volume at the top of head.

13.Spray Joico JoiShape Shaping Spray and Joico Power Spray Finishing Spray for extra hold.

 

 

This is a fab product; now on sale at all our salons

New Dynamic Blonde Deep Violet Shampoo $16.99 (regular $21.90) + saving coupons
Framesi Milan Dynamic Blonde Deep Violet Shampoo
Removes yellow from blonde/gray/white hair
$16.99 reg. $21.90

 

Blunt bobs

Inspired by the ’70s revival and popular celebrities like Kendall Jenner and Karlie Kloss, a new shorter length is set to be the standout hairstyle for 2019. It’s a shift away from the mid-length boyfriend bob, which was so popular last season, to something more precise and above the shoulder, roughly halfway between your ears and the nape of the neck.

This blunt cut suits all face shapes, because the length can be adjusted to flatter the face, while the bluntness can help thicken up thin hair and soften thick hair depending upon the way it’s styled.

Grey hair

Fashion forward silver is hot. The  sleek, shiny and silvery hair shades are youthful and trendy no matter your age, and range from lilac silver to silver white, and white, white.  Grey looks fab in all lengths  from long and straight, to chin length bobs,  short pixie cuts, and everything in between.  This year, grey is in!