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Color Butter

June 20, 2019

Joico Color Butter – The instant way to fight the fade and add hot shades, these super-nourishing Butters deposit bold pops of color on prelightened hair; reducing breakage and refreshing vibrancy for up to 10 shampoos.

Color Intensity

June 13, 2019

Prepare to be dazzled by a collection of beautifully pigmented shades designed to unleash your wild side. With mix-and-match options, endless possibilities, and nourishing ingredients, hair goes from every-day to exciting in one fell swoop.

Blonde Life

June 6, 2019

Joico World-class lighteners that take blonde to new heights. Whether your goal is gleamingly golden or perfectly platinum, Blonde Life – stocked with nourishing exotic oils—helps banishes the challenges of brassiness, fading, and damage that professionally lightened hair faces on a daily basis. Trust us, with Blonde Life, you (and your hair) really will have more fun.

 

Modern top-knots

Top-knots used to be the hairstyle of choice only if you had three-day old hair or weren’t leaving the house, but then Chanel’s Fall 2018 ready-to-wear show happened. The models appeared on the runway as if they had literally just thrown their hair up into the up-do and suddenly ‘undone’ hair was cool again.

The trick to the perfect ‘imperfectly perfect’ bun, is to tie your hair into a ponytail before twisting it into a bun, so that the ends remain loose and messy.

 Glossy hair

The impossibly smooth and super shiny ‘glass hair’ finish is now  super popular for spring and summer.

Blunt bobs

Inspired by the ’70s revival and popular celebrities like Kendall Jenner and Karlie Kloss, a new shorter length is set to be the standout hairstyle for 2019. It’s a shift away from the mid-length boyfriend bob, which was so popular last season, to something more precise and above the shoulder, roughly halfway between your ears and the nape of the neck.

This blunt cut suits all face shapes, because the length can be adjusted to flatter the face, while the bluntness can help thicken up thin hair and soften thick hair depending upon the way it’s styled.

Grey hair

Fashion forward silver is hot. The  sleek, shiny and silvery hair shades are youthful and trendy no matter your age, and range from lilac silver to silver white, and white, white.  Grey looks fab in all lengths  from long and straight, to chin length bobs,  short pixie cuts, and everything in between.  This year, grey is in!