Joico Color Butter – The instant way to fight the fade and add hot shades, these super-nourishing Butters deposit bold pops of color on prelightened hair; reducing breakage and refreshing vibrancy for up to 10 shampoos.
The Joi of Gorgeous Hair
June 24, 2019
Color Butter
June 20, 2019
Color Intensity
June 13, 2019
Prepare to be dazzled by a collection of beautifully pigmented shades designed to unleash your wild side. With mix-and-match options, endless possibilities, and nourishing ingredients, hair goes from every-day to exciting in one fell swoop.
Blonde Life
June 6, 2019
Joico World-class lighteners that take blonde to new heights. Whether your goal is gleamingly golden or perfectly platinum, Blonde Life – stocked with nourishing exotic oils—helps banishes the challenges of brassiness, fading, and damage that professionally lightened hair faces on a daily basis. Trust us, with Blonde Life, you (and your hair) really will have more fun.
Hair Joi – Healthy Hair Care
May 21, 2019
Ice Blue Up do
May 2, 2019
Gaga’s Look: The Ice-Blue Up-do
The Vision: “We were so inspired by the magnificent color of the dress, so we chose to use a similar tone for the hair, too,” reveals Frederic.
The Deets: “The hairstyle took its cue from the history books,” explains Frederic “the sophistication of the women of that era, who wore clothes of extreme elegance and regalia, was our inspiration.” Gaga’s magical, Cinderella-like up-do featured a bow-like structure to highlight the beautiful blue tones that danced throughout her icy-blonde strands.
The Products Of The Night: Joico Blonde Life Crème Lightener and Color Intensity Shades
Super Glossy Hair
April 24, 2019
We’re not talking about the kind you get by adding all sorts of shiny, reflecting sprays and oils…but the kind you get from having genuinely healthy hair, which imparts a glorious luminosity. “With Joico’s new Defy Damage Protective Shampoo, Conditioner, and Masque, the natural shine happens all on its own,” explains Amber. The products contain deeply-penetrating ingredients – Arginine, Moringa Seed Oil, and a Protective Lipid, which teams up with Joico’s SmartRelease Technology; a one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin. “They’re so incredibly hydrating and healing, that I find no other styling aids are needed. It’s incredible to see a client’s hair transform from dull, dry, and over-processed, to shiny, healthy, and sealed!”
