Defy Damage
April 12, 2019
Experience the game-changing at-home product system that protects all hair types from the ravaging effects of daily heat styling, UV exposure, color/bleach, and environmental pollution? Breakthrough Defy Damage Shampoo, Conditioner, Protective Masque, and Protective Shield actually strengthen hair bonds for a healthy transformation you can instantly see and feel. The secret? Key ingredients — Arginine, Moringa Seed Oil, and a Protective Lipid — team up with Joico’s SmartRelease Technology, a one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin.
GET GAGA’S FLAWLESS DIAMOND-OF-A-DO FROM THE OSCARS
April 2, 2019
THE INSPIRATION:
Frederic Aspiras created a classic updo to create softness around the face…a perfect 2019 take on Audrey Hepburn’s charming character in the film, Breakfast At Tiffany’s.
HOLLYWOOD FUN FACT:
Gaga was one of three people ever to wear the jaw-dropping Tiffany Diamond (128.54 carats) in its 142-year history. Not surprisingly, one of those times was by Audrey Hepburn in a 1961 Breakfast at Tiffany’s publicity photo.
GAGA’S GOWN DEETS:
Labeled “best dressed” in the press, the star’s gown – a black, sleeveless number by Alexander McQueen — was pure drama. Hepburn in its classic color, but totally Gaga in style.
TWITTER WENT INSANE:
As if the hair, the gown, the diamond, and the win weren’t enough fodder for the tabloids, Gaga and Bradley Cooper’s crazy-sizzling Shallow duet pretty much set the house (and the internet) on fire.
THE LOWDOWN ON THE UPDO:
1.Prep hair with Joico Defy Damage Protective Shampoo, followed by Joico Defy Damage Protective Masque for 5 minutes.
2.Towel dry.
3.Apply 2 -3 pumps of Joico Defy Damage Protective Shield and comb through using a wide-tooth comb.
4.Apply 1-2 pumps of Joico Blonde Life Brilliant Glow Brightening Oil to damp hair to create off-the-charts and softness. Comb through with a paddle brush.
5.Divide hair into small sections and blow dry using a bristle brush (Size 2) to dry hair away from face.
6.Using a curling iron and curl hair from mid-shaft to ends, creating a loose soft wave.
7.Allow the curls fully.
8.Next, spray hair at the crown and throughout curls with Joico Hair Shake, while loosening up the curls with a paddle brush.
9.Gather hair up into two ponytails (one large and one small). The larger ponytail is at the crown, and the small one at the back of head.
10.Back-comb and shape the ponies into wavy bun.
11.Define curls with a wand
12.Create volume at the top of head.
13.Spray Joico JoiShape Shaping Spray and Joico Power Spray Finishing Spray for extra hold.
Dynamic Blonde Deep Violet Shampoo
March 28, 2019
This is a fab product; now on sale at all our salons
New Dynamic Blonde Deep Violet Shampoo $16.99 (regular $21.90) + saving coupons
Framesi Milan Dynamic Blonde Deep Violet Shampoo
Removes yellow from blonde/gray/white hair
$16.99 reg. $21.90
More New Spring and Summer Hair Trends
March 26, 2019
Modern top-knots
Top-knots used to be the hairstyle of choice only if you had three-day old hair or weren’t leaving the house, but then Chanel’s Fall 2018 ready-to-wear show happened. The models appeared on the runway as if they had literally just thrown their hair up into the up-do and suddenly ‘undone’ hair was cool again.
The trick to the perfect ‘imperfectly perfect’ bun, is to tie your hair into a ponytail before twisting it into a bun, so that the ends remain loose and messy.
Glossy hair
The impossibly smooth and super shiny ‘glass hair’ finish is now super popular for spring and summer.
Two Hot New Spring and Summer Hair Trends
March 18, 2019
Blunt bobs
Inspired by the ’70s revival and popular celebrities like Kendall Jenner and Karlie Kloss, a new shorter length is set to be the standout hairstyle for 2019. It’s a shift away from the mid-length boyfriend bob, which was so popular last season, to something more precise and above the shoulder, roughly halfway between your ears and the nape of the neck.
This blunt cut suits all face shapes, because the length can be adjusted to flatter the face, while the bluntness can help thicken up thin hair and soften thick hair depending upon the way it’s styled.
Grey hair
Fashion forward silver is hot. The sleek, shiny and silvery hair shades are youthful and trendy no matter your age, and range from lilac silver to silver white, and white, white. Grey looks fab in all lengths from long and straight, to chin length bobs, short pixie cuts, and everything in between. This year, grey is in!
Joico Defy Damage
March 11, 2019
Joico Body Shake
March 2, 2019
